Meet the Calm Behind the Clarity
At Trace Assists, we believe your business should support your life, not consume it.
We help small business owners, consultants, and service-based professionals bring order to the messy middle of business growth. Whether you're scaling, stabilising, or starting fresh, we bring structure, systems, and strategy that let you lead with more ease and intention.
Because behind every thriving business is a solid operational foundation — and that’s what we build.
Hi, I'm Tracey - Founder of Trace Assists
I created Trace Assists because I saw what so many brilliant business owners were missing:
the systems, clarity, and day-to-day support to bring their big ideas to life — without burning out in the process.
With a background in operations, systems, and project management (and a talent for turning chaos into calm), I specialise in helping service-based businesses simplify what’s behind the scenes so they can show up more confidently out front.
Whether it’s mapping a client journey, setting up a CRM, managing a launch, or cleaning up your internal processes, I work with you to make things run smoother — strategically, sustainably, and with care.
What Makes Trace Assists Different?
We're not your average virtual assistant or admin support. This is strategic virtual business management — done with intention.
Strategic Thinking
We combine strategic thinking with hands-on delivery
Tailored Support
We tailor our support to your tools, team, and goals
Simplify Complexity
We simplify complexity without cutting corners
Calm & Clarity
We bring calm, clarity, and real results
Evolution
We evolve with your business — not just your to-do list
Our Values in Action
Everything we do is grounded in five core values:
Clarity
We simplify complexity so you can move forward with focus
Excellence
We bring precision, intention, and follow-through to every task
Efficiency
We optimise what already works and improve what doesn't
Trust
We treat your business like our own, with care and integrity
Empowerment
We give you systems that put you back in control
Clarity
We simplify complexity so you can move forward with focus
Excellence
We bring precision, intention, and follow-through to every task
Efficiency
We optimise what already works and improve what doesn't
Trust
We treat your business like our own, with care and integrity
Empowerment
We give you systems that put you back in control
Who We Work With
We support coaches, consultants, creatives, and service providers who are:
Wearing too many hats
Juggling multiple roles and responsibilities in your business without adequate support systems.
Losing time to manual tasks and disorganised systems
Losing time to manual tasks and disorganised systems
Spending valuable hours on repetitive work that could be automated or streamlined.
Ready to delegate — but want more than just task support
Looking for a strategic partner who understands the bigger picture of your business.
Looking for a calm, strategic partner they can trust
Seeking someone who brings both expertise and peace of mind to your operations.
If you’re ready to stop spinning plates and start building systems that support you, you’re in the right place.
Ready to work together?
Let's bring structure to your business and create more space for you to lead.
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