Privacy Policy

BACKGROUND:

Trace Assists Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.traceassists.com (“Our Site”), and will only collect and use personal data in ways that are described here and in a manner consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur when you first use Our Site.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

  • “Account”: An account required to access and/or use certain areas and features of Our Site.

  • “Cookie”: A small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 14 below.

  • “Cookie Law”: The relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and, where applicable, the UK GDPR.

2. Information About Us

  • Business Name: Trace Assists Ltd

  • Company Registration Number: 16040687

  • Registered Address: 128 City Road, London, EC1V 2NX, United Kingdom

  • Email Address: contact@traceassists.com

  • Data Protection Registration: We are registered with the Information Commissioner's Office (ICO) for data protection purposes.

  • Registration: ZB811303

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites, and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What Is Personal Data?

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, "the Data Protection Legislation") as 'any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier'.

In simpler terms, personal data is any information about you that enables you to be identified. This includes obvious information such as your name and contact details, but it also includes less obvious information like electronic location data and other online identifiers.

5. What Are Your Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data.

b) The right of access to the personal data we hold about you (see Part 13).

c) The right to rectification if any personal data we hold about you is inaccurate or incomplete.

d) The right to erasure (also known as the right to be forgotten).

e) The right to restrict processing of your personal data.

f) The right to data portability, allowing you to obtain and reuse your personal data for your own purposes across different services.

g) The right to object to us using your personal data for particular purposes.

h) Rights with respect to automated decision-making and profiling.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first.

6. What Data Do We Collect and How?

We may collect and hold some or all of the following personal data (this may vary according to your relationship with us):

  • Identity Information: Name, title.

  • Contact Information: Email address.

  • Business Information: Company name, job title, profession.

  • Technical Information: IP address, browser type and version, operating system.

We collect this data through:

  • Direct Interactions: You may provide data by filling in forms on Our Site or by corresponding with us by post, phone, email, or otherwise.

  • Automated Technologies: As you interact with Our Site, we may automatically collect Technical Information using cookies and similar technologies.

We do not collect any 'special category' or 'sensitive' personal data.

7. How Do We Use Your Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. We may use your personal data for the following purposes:

  • Providing and Managing Your Account: To manage registrations on Our Site.

  • Supplying Our Services: To provide you with our virtual management services.

  • Communicating with You: Responding to emails or inquiries from you.

  • Supplying You with Information: You may opt-in to receive emails about our services. You can opt-out at any time by clicking the unsubscribe link in our emails or contacting us.

Our lawful bases for using your personal data are:

  • Consent: You have given clear consent for us to process your personal data for a specific purpose.

  • Contract: Processing your data is necessary for a contract we have with you.

  • Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party.

We will not use your personal data for unsolicited marketing or spam.

8. How Long Will We Keep Your Personal Data?

We will not keep your personal data for any longer than is necessary. We will retain your personal data as follows:

  • Identity and Contact Information: Retained for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Technical Information: Retained for up to 30 days to improve website performance and user experience.

9. How and Where Do We Store or Transfer Your Personal Data?

We will store your personal data in the UK. This means it will be fully protected under the Data Protection Legislation.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

10. Do We Share Your Personal Data?

We will not share your personal data with any third parties for any purposes, subject to the following exceptions:

  • Service Providers: We may share your data with third-party service providers who perform functions on our behalf (e.g., hosting services, email services).

  • Legal Requirements: We may disclose your personal data if required to do so by law or in response to valid requests by public authorities.

We ensure that any third parties who process your personal data on our behalf are subject to security and confidentiality obligations consistent with this Privacy Policy and applicable laws.

11. How Can You Control Your Personal Data?

In addition to your rights under the Data Protection Legislation, when you submit personal data via Our Site, you may have options to restrict our use of your personal data. In particular, you can opt-out of receiving marketing emails from us at any time by clicking the unsubscribe link or contacting us directly.

12. Can You Withhold Information?

You may access certain areas of Our Site without providing any personal data. However, to use all features and functions available on Our Site, you may be required to submit certain data.

You may restrict our use of cookies. For more information, see Part 14 and our Cookie Policy [insert link].

13. How Can You Access Your Personal Data?

If you want to know what personal data we have about you, you can request details of that data and ask for a copy of it. Please contact us using the details in Part 15. We will respond to your request within one month.

14. How Do We Use Cookies?

Our Site uses cookies to distinguish you from other users. This helps us provide you with a better user experience when you browse Our Site and also allows us to improve Our Site.

  • Essential Cookies: Necessary for the operation of Our Site.

  • Analytical/Performance Cookies: Allow us to recognise and count the number of visitors and see how visitors move around Our Site.

  • Functionality Cookies: Used to recognise you when you return to Our Site.

Before cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those cookies. By giving your consent, you are enabling us to provide the best possible experience and service to you.

You can choose to enable or disable cookies in your internet browser. For more information, please refer to our Cookie Policy.

15. How to Contact Us

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

  • Email: contact@traceassists.com

  • Postal Address: 128 City Road, London, EC1V 2NX, United Kingdom

16. Changes to This Privacy Policy

We may change this Privacy Policy from time to time. Any changes will be posted on Our Site, and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.

This Privacy Policy was last updated on 24 November 2024.