CRM and pipelines
Three pipelines give delegate sales, cohort progress and model recruitment their own clear route.
Client case study · Medical education
One connected operating system for a 12-month medical aesthetics academy.
Mediject Academy had a successful programme and a growing operation. But the systems supporting delegate sales, onboarding, learning and model recruitment were spread across manual processes and founder-held knowledge.
- 30+
- workflows
- 85
- branded emails and SMS
- 56
- calendars
- 15
- courses migrated
The starting point
The business had grown, but the operation still depended on the founder.
“All of the information was in my head. If I became unavailable, the business would struggle to keep running.”
The academy runs 12-month medical aesthetics training programmes. Course content lived in Kajabi, while calendars, payments and delegate enrolment relied on separate manual steps.
That made every new cohort more difficult to coordinate. The system needed to reflect different delegate scenarios, keep communication consistent and make the programme easier to operate without every decision returning to the founder.
What was built
One system, designed around the full programme journey.
The build connects the operational pieces that had previously been managed separately.
Cohort onboarding
Automations place delegates into the correct cohort and scenario, then trigger the right communication.
Course migration
Fifteen courses were moved into the client portal so learning and operations sit in one connected environment.
Calendar architecture
Fifty-six calendars organise the programme’s different appointments, sessions and availability.
Payments and consent
Stripe payment steps and GDPR-conscious consent forms are built into the relevant journeys.
Email and SMS
Eighty-five branded messages support enrolment, reminders, next steps and ongoing programme communication.
Inside the build
The logic behind a smoother delegate journey.
This selected view shows part of the working system—not a separate mock-up created for the case study. Client programme content and detailed automation logic have intentionally been kept private.
The operational change
One place to run the programme.
The academy now has a single operational system connecting delegate sales, cohort placement, course access, payments, communication and model recruitment. Work that previously lived across memory and manual handovers now has a defined route.
- Delegates can follow the correct journey for their cohort and scenario.
- Branded communication is triggered consistently at the relevant stage.
- Deposits and consent are built into the booking process.
- The course experience sits alongside the wider client journey.
Bring the pieces together
Need several moving parts to work as one system?
You do not need to know the workflow yet. Start by telling me where the business feels too manual or dependent on you.
